Sumikko Gurashi by San-X (Japan) is (by far) my favourite kawaii. People think I'm too old to keep a collection of notepads and other paper goods featuring these cuddly creatures... I honestly don't care! :)
Apart from the characters' inherent cuteness, I love how busy they seem and the little story that each illustration depicts.
To find out more about this range, you may visit www.san-x.co.jp.
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